![]() Correct Timing : For the urban youth, several questions have arisen in the past 20 months.And in this journey to "get educated", the challenges that they face are precisely the centre point of discussion in this movie. Today almost all sections of the youth (rural, semi-rural, semi-urban, and definitely urban) have realised that education is the key to salvation. The issues that affect the youth the most - career, college, jobs, values, family expectations, personal choice - were all neatly captured in the 3 hours drama. The most influential demographic segment of India - youth - had their angst reflected beautifully in the movie. Correct Subject : The movie's broad subject-line (and primary target audience) could not have been chosen any better. ![]() And every time I think of this phemonenon, I realise it's an entire case-study in management! For the eager learner, the lessons are plenty. There is no problem in getting an Aal Izz Well in melodious chorus from the lot! That's pretty significant. I have seen its impact on my own students - at PT, PROTON and SBM. Now that it is widely acknowledged as one of the highest grossers of all times, and has turned into a nationwide rage, I present my analysis of what really made the movie "3 IDIOTS" click big time.
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